News

Dobson Fiber Chooses Atlas Digital’s CORE eCommerce Platform to Support Growth

J. Schelstrate

J. is the CRO of Atlas Digital Group.
5 min. read

ST. LOUIS, November 12, 2024 – Atlas Digital Group, the leading eCommerce and omnichannel commerce company for the broadband industry, and fiber operator Dobson Fiber announced they have launched Atlas Digital’s CORE platform to simplify customer acquisition through eCommerce while also maximizing performance across all sales channels. CORE will support Dobson Fiber as the company connects communities throughout Oklahoma and Arkansas.

Based in Oklahoma City, Dobson Fiber is rapidly expanding to provide high-speed fiber to residents and businesses. Its network deployment is designed to deliver up to 10 gigabits per second. Dobson Fiber recently received grant funding from the Oklahoma Broadband Governing Board for a variety of broadband infrastructure expansion projects across the state. The Atlas Digital Group CORE platform will maximize Dobson Fiber’s market expansion growth with the most dynamic eCommerce capabilities for the broadband industry.

CORE enables a full end-to-end personalized shopping experience from address serviceability through scheduling the order for installation. CORE will also capture leads and preorders easily and quickly, personalizing the sales experience during all phases of network expansion. As an omnichannel solution, CORE will serve Dobson Fiber by expanding beyond eCommerce to enable sales in channels such as door-to-door sales and field sales channels.

Dan Gillan, chief revenue officer for Dobson Fiber, said:

“As the demand for high-speed internet continues to rise, Dobson Fiber is working hard to connect communities to the most advanced fiber network with the fastest residential speeds available nationwide. We leverage Atlas Digital Group’s CORE platform to deliver better performance in acquiring new customers with a seamless shopping experience optimized for eCommerce.”

Mark Mihalevich, chief executive officer and founder of Atlas Digital Group, said:

“Dobson Fiber is clearly playing a pivotal role providing the best fiber access to communities it serves. Atlas Digital Group is proud to support Dobson Fiber by simplifying customer acquisition and delivering personalized shopping experiences.”

Dobson has recently announced several multi-million dollar expansions of its fiber internet offering across Oklahoma in communities such as Spiro, Dewey, Tecumseh and Prague. Atlas Digital Group, which processes millions of transactions a year, is now enabling dynamic sales experiences to millions of homes throughout more than half of U.S. states and powering broadband sales for eCommerce), field sales, inbound and retail sales channels.

About Dobson Fiber

Dobson Fiber owns and operates a 5,500+ mile regional fiber-optic network and provides high-speed internet and voice over internet telephone solutions to residential and business customers in Oklahoma, Arkansas and Texas. Dobson Fiber is an Oklahoma-based and privately-owned telecommunications company. To learn more, visit dobson.net.

About Atlas Digital Group

Atlas was founded in 2017 to bring a culmination of industry experience and best practices together to develop the most innovative and effective capabilities for operators of all sizes to acquire customers. We understand your business and that the best solution for sales acquisition is one that places customer experience at the forefront, is easily adaptable, and captures the insights needed for continuous improvement. Atlas maintains an outstanding Net Promoter Score of 90 confirming their commitment to serving clients as a trusted advisor with a laser focus on customer acquisition.

For more information, visit https://atlasdigitalgroup.com

Media Contact: Dobson Fiber

Ali Clark

Dobson Fiber

aclark@dobson.net

(405) 242-1116

Media Contact: Atlas Digital Group

J. Schelstrate

Atlas Digital Group

jschelstrate@atlasdigitalgroup.com

(267) 449-6378