ST. LOUIS, MO. (February 21, 2022) – Atlas Digital Group (ADG), cable and fiber digital commerce experts and developers of the CORE Digital Commerce platform, announce the appointment of J. Schelstrate as the company’s Chief Revenue Officer. In this role, Schelstrate will lead sales and marketing teams while pursing innovative revenue models, opportunities and business development strategies as ADG continues to drive unparalleled digital growth for its clients.
As Atlas Digital Group’s CRO, Schelstrate brings over two decades of experience in the broadband industry across product, sales, operations and marketing disciplines, as well as expertise building, growing and leading high-performance organizations. Schelstrate will be responsible for revenue streams across ADG’s digital portfolio and report to Mark Mihalevich, CEO.
“J. is a talented and experienced leader that not only has a deep understanding of our client needs, but also has a successful track record for identifying and driving monetization strategies and profitability,” said Mihalevich. “With his client-first approach and strategic insights, we are better positioned to create lasting value for our clients and for ADG. He is a tremendous addition to our leadership team.”
“I am elated to join ADG during this exciting time to accelerate their current momentum,” said Schelstrate. “Our robust, yet nimble managed services platform presents enormous opportunities for clients to unlock the full potential of their digital sales channel. ADG’s team of industry veterans have the expertise and innovation to not only address common pitfalls of digital sales but serve as a game-changing partner for fiber and broadband providers.”
Schelstrate most recently served at Comcast as Vice President Channel Strategy and Analytics. During his tenure, he led a variety of product, sales and operations teams within the residential services portfolio. He also held leadership positions at Sand Cherry, the management consulting firm, as well as Earthlink and Charter Communications. Schelstrate has both an MBA and a Bachelor of Science degree in Biology from the University of Missouri – Columbia.
About Atlas Digital Group
Atlas Digital Group is a digital commerce company with a focus on the cable and fiber Internet industry. With their CORE platform, ADG provides cable and fiber operators the only purpose-built and fully managed digital commerce solution that quickly transforms an existing website or legacy channel into an efficient subscriber growth channel. For more information visit https://www.atlasdigitalgroup.com