As Atlas CORE reaches a milestone of 25,000 orders worth over $2.5M in monthly recurring revenue, it’s a good time to look back at a some of the insights we have learned.
#1: It’s all about Internet.
86% of orders were for Internet only offers, and those offers generated more than 2X more revenue per view than Internet and TV offers.
#2: Gig is king.
1 Gig offers grew from 20% of orders in August 2020 to 28% in August 2021 becoming the most popular speed selected by shoppers.
#3: Tiers matter.
1 Gig offers as a Tier 3 speed generated 34% more revenue per view than 1 Gig offers as a Tier 4 speed.
#4: Mobile still rules.
Mobile is the preferred device for ordering, representing 64% of sessions and 67% of total orders.
#5: Search is how consumers are finding Internet service providers.
Organic search was the most widely used channel for ordering service, representing 45% of orders but paid search converted at rate 2X higher than organic search.
#6: QR codes are back from the dead.
Targeted direct mail campaigns using QR codes were some of the most successful campaigns, converting sessions 3-4X the rate of other traffic sources.
#7: We’re just getting started.
The data and analytics captured by Atlas CORE provide unmatched visibility into campaigns performance, product performance, and customer behavior, but there is much more to come.
Contact us today to find out how you can transform your digital performance with Atlas CORE.